Since 2012 I am developing the design of Marxen/Wein, a local wine merchant at Kiel. The origin was a Corporate Identity (CI) based on black and bronze as colours and using Helvetica as a font. This CI was also used for the catalogues advertising the wines. I added a new colour system to the initial CI in order to create a greater focus and get more attention. I have also revised the catalogue concept, making it clearer and easier to read in order to attract more byers.